Howden, the new name for Primo
Welcome to Howden
On October 19th 2024, Primo completed its merger with Howden. For Primo clients, the service remains the same, via your usual contacts. Primo's phone numbers and email addresses continue to work.
One of the reasons Primo and Howden are such a good fit, is our shared value of care – care for our clients, the community, and our employees. Together, we’ve created a standout full-service insurance broker, unrivalled in its quality, scale and reach across the UK.
Rest assured, the same dedicated team of people who’ve delivered high-quality support and advice to enable you to achieve your goals will continue to do so.
Howden is a trading style of A-Plan Holdings.
Further Information
Will Liability1st be affected?
Liability1st will not be affected by the Primo and Howden merger and will remain a trading style of A-Plan Holdings.
They have over 40 years experience working with businesses and provide thousands of clients with liability insurance.
Information about the relationship between A-Plan Holdings and Howden
Back in September 2020 it was announced that Howden, the international insurance broking group, had reached agreement to acquire A-Plan Group, one of the UK’s largest personal and commercial lines insurance brokers, in a bid to create a new UK broking powerhouse.
The new partnership brings together Howden’s leading specialty and reinsurance business and A-Plan Group’s best-in-class personal and commercial lines expertise which it delivers via its established brands. One of these established brands is A-Plan Insurance, which re-branded to Howden Insurance in October 2023.
Primo has now become another brand under A-Plan Holdings to merge into Howden Insurance.